Deploying a new activity in an industrial group

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Transformation / New activity


An international group in the metal industry wishes to add to its product and offer a service offer developed by its design office for specific situations.


To develop a new service (and associated equipment) by carrying out several pilot projects.
Prepare technical and marketing files to support sales.
Organise the commercial development of this offer with a geographical priority on the SEA and Africa and the recruitment of “project” skills to complete the teams.


Our assignment was initiated at the request of the Group’s Chairman: we recommended a ‘project’ organisation that would report directly to him with the necessary degree of autonomy to rapidly deploy the plan after validation – with an interim manager experienced in systems sales and familiar with the international markets targeted by this new business development.

In this context, our Interim Manager has:

  • In the first phase took ownership of the technical and marketing elements of the new development (about six months),
  • Implemented the pilot projects and prepared the sales materials,
  • Deployed the commercial action with its own teams in the priority areas,
  • At the end of the first year, proposed a progressive integration of this new activity into the company’s organisation.
Illustration Expertise Déployer une nouvelle activité dans un groupe industriel - XPM


Our “project” approach to managing the initial phase and the commercial roll-out phase proved effective during an eighteen-month assignment.

The same interim manager was then tasked with integrating this new activity into the company’s structure.

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